How are sites created?
A site is a tight intertwining of three components: marketing, design, and technology. Each of these components is given a separate stage and timeframe.
The role of the UX designer is designing with marketing elements:
- we understand who the main target audience of the site is and what they expect;
- we study the site’s place in the marketing strategy of your company;
- we develop the structure;
- we prepare texts;
- we create a prototype of the future site.
The prototype is a sketch of the future site. It enables us to avoid a number of errors, as well as better present the structure of each page and whole site.
Creating a design mockup
When the prototype is ready, it’s time built on it. Based on your corporate identity or your own ideas, the designer creates a visual layout of the site.
The task of the programmer is to adapt the layout from the designer into a format that can be opened in a browser. At this stage we create a website with all pages and necessary functions on our test domain.
At this point we have a working site with a couple of final considerations:
- transferring the site to your domain and hosting;
- setting up a secure connection;
- testing (a search should search, pop-ups should pop up, completed forms should come with all the information, etc.).